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Henry Kook's Ad Emporium – Copywriter Portfolio
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TOYOTA GAZOO RACING (GR)

GR Launch Spot

The average person might not recognize Toyota Gazoo Racing (GR), but these cars aren’t built for the average person. If you know, you know.

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GR Corolla Launch Spot

Alongside the launch of the entire Gazoo Racing lineup, we unveiled the first-ever GR Corolla – the wild child of the family.

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GR/QR – Print

The best way to experience the first-ever GR Corolla is to get in the driver’s seat. Traditional print ads don’t allow for this, so we used QR codes to transport viewers into the rally-ready GR Corolla.

 

The family: Matt Davis (CD), Max Wang (ACD), Craig Ross, (ACD), and Denzell Newsome (AD).